As a lifelong hockey player, Stephen Steinberg understood first-hand how bad sports equipment could smell. During the Summer of 2007, Stephen was tired of the offensive odor coming from his hockey pads, so he attempted to find a product that could neutralize the odor. When he realized no such product existed, Stephen immediately identified this as a massive void in the market. At that moment, Vapor Fresh was first conceptualized.
On January 1, 2008, Raw Athletics was officially founded with the mission of developing natural and environmentally-friendly products for the sports industry. The rationalization was that if athletes are not in peak health, how could they perform at their peak? Prior to Raw Athletics, the health and wellness market did not overlap with the sports and athletics market even though both markets were closely related.
Professional equipment managers were the first target audience. Surprisingly, not only did many equipment managers volunteer to try out Vapor Fresh, they all had only great things to say. Great testimonials were a great sign, but once the orders and re-orders began, Vapor Fresh was officially a success!
Since Vapor Fresh hit the market, Raw Athletics has been focused on expanding its customer base by marketing to professional ice hockey, football and lacrosse equipment managers, as well as individual athletes and consumers. Raw Athletics has attended numerous business competitions and trade shows. Look forward to seeing Vapor Fresh being sold on your favorite sports equipment website, and look forward to new exciting products from Raw Athletics in the near future!
Play Hard. Finish Fresh.